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You Can’t ‘Be All You Can Be’

You Can’t ‘Be All You Can Be’

Once the U.S. Army recruiting slogan written to entice people to serve, “Be All You Can Be,” has come to embody something very American. It extends beyond the bounds of military and has trickled into our psyche It plays on FoMO, or Fear of Missing Out. It piggybacks on our relatively recent aspirations as women to achieve in the workplace alongside all the traditional responsibilities that have been ours for thousands of years.